2023

SCRNCH

SCRNCH is the new era of hair confidence. Born from a love for effortless style and everyday comfort, SCRNCH reinvents the classic scrunchie into a modern essential.

Print & Collateral

Branding & Identity

Editorial Illustration

Art Direction

We create elevated hair accessories for those who know that the little things make the look. Whether it's a messy bun for Monday meetings or a high pony for weekend runs, our scrunchies are made to move with you without pulling, breaking, or letting go.

Every SCRNCH is thoughtfully designed with premium, sustainable fabrics and crafted for real life: the morning rush, the mid-day reset, the nights that turn into mornings. It’s not just an accessory, it’s part of your rhythm.

This is hairwear with intention.
This is SCRNCH.