DOGGIE DAYCARE BRAND

The colour palette was carefully selected to influence the viewer’s perception and emotions. Green, for example, was chosen as the primary colour due to its strong associations with nature, outdoor spaces, freshness, and tranquillity. It conveys a sense of safety, cleanliness, and playfulness - key qualities for a pet-friendly environment.

The set of social media templates maintains brand consistency by using the same colours, themes, and icons. This also ensures a cohesive and professional brand presence across all digital platforms. To help the client effectively use the new branding materials, I presented the templates in a mock-up. This demonstration highlighted key design elements such as logo placement and overall composition, making it easier for the client to implement the assets correctly.